[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.nakliv.cz\/jak-zvysit-navstevnost-stranek-pomoci-pluginu-yoast-seo\/#Article","mainEntityOfPage":"https:\/\/www.nakliv.cz\/jak-zvysit-navstevnost-stranek-pomoci-pluginu-yoast-seo\/","headline":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost str\u00e1nek pomoc\u00ed pluginu Yoast SEO","name":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost str\u00e1nek pomoc\u00ed pluginu Yoast SEO","description":"Dle statistik W3Techs 33,9 % v\u0161ech webov\u00fdch str\u00e1nek bylo vytvo\u0159eno s vyu\u017eit\u00edm WordPressu. Jestli\u017ee je to i v\u00e1\u0161 p\u0159\u00edpad, m\u016f\u017eete vyu\u017e\u00edt velk\u00e9 mno\u017estv\u00ed bezplatn\u00fdch plugin\u016f, kter\u00e9 roz\u0161\u00ed\u0159\u00ed funkcionalitu va\u0161eho webu a pomohou v\u00e1m zv\u00fd\u0161it jeho n\u00e1v\u0161t\u011bvnost. \u00a0 Mezi nejr\u016fzn\u011bj\u0161\u00edmi mo\u017enostmi suver\u00e9nn\u011b vede plugin Yoast SEO. Poj\u010fme se tedy pod\u00edvat, k \u010demu n\u00e1m m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd. […]","datePublished":"2019-05-16","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.nakliv.cz\/author\/#Person","name":"nakliv.cz\n","url":"https:\/\/www.nakliv.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c192bfd1262e8256fe3eac43754b6ece89624ea6667e488d9445cc2d04372644?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c192bfd1262e8256fe3eac43754b6ece89624ea6667e488d9445cc2d04372644?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"nakliv.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.nakliv.cz\/wp-content\/uploads\/img_a345165_w1975_t1558865922.jpg","url":"https:\/\/www.nakliv.cz\/wp-content\/uploads\/img_a345165_w1975_t1558865922.jpg","height":0,"width":0},"url":"https:\/\/www.nakliv.cz\/jak-zvysit-navstevnost-stranek-pomoci-pluginu-yoast-seo\/","wordCount":518,"articleBody":"Dle statistik W3Techs 33,9 % v\u0161ech webov\u00fdch str\u00e1nek bylo vytvo\u0159eno s vyu\u017eit\u00edm WordPressu. Jestli\u017ee je to i v\u00e1\u0161 p\u0159\u00edpad, m\u016f\u017eete vyu\u017e\u00edt velk\u00e9 mno\u017estv\u00ed bezplatn\u00fdch plugin\u016f, kter\u00e9 roz\u0161\u00ed\u0159\u00ed funkcionalitu va\u0161eho webu a pomohou v\u00e1m zv\u00fd\u0161it jeho n\u00e1v\u0161t\u011bvnost.\u00a0Mezi nejr\u016fzn\u011bj\u0161\u00edmi mo\u017enostmi suver\u00e9nn\u011b vede plugin Yoast SEO. Poj\u010fme se tedy pod\u00edvat, k \u010demu n\u00e1m m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd.\u00a0\tYoast SEO neslou\u017e\u00ed pouze pro optimalizaci pro vyhled\u00e1va\u010deJak ji\u017e n\u00e1zev pluginu napov\u00edd\u00e1, pom\u016f\u017ee n\u00e1m zejm\u00e9na p\u0159i optimalizaci na\u0161eho webu pro vyhled\u00e1va\u010de, a to zejm\u00e9na s takzvan\u00fdmi on-page faktory. T\u00edm v\u0161ak jeho vyu\u017eit\u00ed nekon\u010d\u00ed. Do zdrojov\u00e9ho k\u00f3du str\u00e1nky dok\u00e1\u017ee vlo\u017eit d\u016fle\u017eit\u00e1 metadata, jako nap\u0159\u00edklad Facebook Open Graph, d\u00edky nim\u017e odkaz na na\u0161i str\u00e1nku v p\u0159\u00edpad\u011b jej\u00edho sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch bude vypadat mnohem atraktivn\u011bji.\u00a0Ale popo\u0159ad\u011b. Nejprve se pod\u00edvejme, jak n\u00e1m tento plugin pom\u016f\u017ee z\u00edskat v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f z vyhled\u00e1va\u010d\u016f. Abychom protla\u010dili n\u00e1\u0161 web na p\u0159edn\u00ed pozice Google nebo Seznamu, mus\u00edme se zam\u011b\u0159it na SEO optimalizaci.\u00a0A\u010dkoliv o \u00fasp\u011bchu \u010di ne\u00fasp\u011bchu ve vyhled\u00e1va\u010d\u00edch rozhoduje kombinace n\u011bkolika stovek faktor\u016f, n\u011bkter\u00e9 z nich maj\u00ed v\u011bt\u0161\u00ed v\u00e1hu a jin\u00e9 men\u0161\u00ed. N\u011bkter\u00e9 z nich m\u016f\u017eeme pom\u011brn\u011b lehce ovlivnit sami, zat\u00edmco jin\u00e9 nen\u00ed tak snadn\u00e9 m\u00edt pod kontrolou. Yoast SEO n\u00e1m pom\u016f\u017ee s t\u011bmi nejz\u00e1kladn\u011bj\u0161\u00edmi.\u00a0Dok\u00e1\u017ee do str\u00e1nky vlo\u017eit tag title a meta tag description, a to bu\u010f automaticky nebo, pokud se rozhodneme je vytvo\u0159it sami, m\u016f\u017eeme tak u\u010dinit pomoc\u00ed formul\u00e1\u0159e, kter\u00fd n\u00e1m tento plugin vytvo\u0159\u00ed na str\u00e1nce v administraci, pomoc\u00ed n\u00ed\u017e vkl\u00e1d\u00e1me obsah.\u00a0Krom toho n\u00e1s upozorn\u00ed na nejr\u016fzn\u011bj\u0161\u00ed chyby, kter\u00fdch se m\u016f\u017eeme dopustit p\u0159i vytv\u00e1\u0159en\u00ed obsahu webu a navrhne \u0159e\u0161en\u00ed. T\u00edmto zp\u016fsobem dos\u00e1hneme stavu, kdy on-page SEO faktory budou v naprost\u00e9m po\u0159\u00e1dku a m\u016f\u017eeme se zam\u011b\u0159it na off-page faktory, zejm\u00e9na na budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f.\u00a0Jak n\u00e1m Yoast SEO pom\u016f\u017ee zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost ze soci\u00e1ln\u00edch s\u00edt\u00ed jako Facebook \u010di Twitter?\u00a0Nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee sd\u00edl\u00edme-li odkaz s fotografi\u00ed, bude se t\u011b\u0161it v\u011bt\u0161\u00ed pozornosti a doc\u00edl\u00edme tak i v\u011bt\u0161\u00edho mno\u017estv\u00ed proklik\u016f. Aby se p\u0159i sd\u00edlen\u00ed na\u0161ich str\u00e1nek neobjevil pouze textov\u00fd odkaz, doporu\u010duje se pou\u017e\u00edt ve zdrojov\u00e9m k\u00f3du speci\u00e1ln\u00ed tagy, pomoc\u00ed nich\u017e soci\u00e1ln\u00ed s\u00edt\u011b l\u00e9pe pochop\u00ed, jak\u00fdm zp\u016fsobem maj\u00ed odkaz na n\u00e1\u0161 web zobrazit. A pr\u00e1v\u011b o toto se v\u00fd\u0161e zmi\u0148ovan\u00fd plugin postar\u00e1.                                                                                                                                                                                                                                                                                                                                                                                        3.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost str\u00e1nek pomoc\u00ed pluginu Yoast SEO","item":"https:\/\/www.nakliv.cz\/jak-zvysit-navstevnost-stranek-pomoci-pluginu-yoast-seo\/#breadcrumbitem"}]}]